Co-founder
Daniel Pitta
I build the assistants, our own products, and the apps we make for other people.
I spent a decade building and running an e-commerce business with my wife Sarah — the storefront, the integrations, the internal tooling, the reporting, all of it. Most of what I know about small business technology I learned by getting it wrong first with my own money.
The work I like best is the unglamorous kind: finding the step where somebody is acting as the glue between two systems that should talk to each other, and removing that step. That's usually worth more than anything with "AI" in the product name.
What I work on
- AI assistants like Alan, set up around the tools a business already uses
- Our own products, starting with ResaleVision
- Apps we build for people who have an idea for one
- Keeping everything we’ve built working, and making it better