About
We’ve been the customer
We spent ten years running an e-commerce brand in one of the most heavily regulated categories there is. We built the software, fought the payment processors, handled the compliance, and did our own books.
That’s the whole reason this business exists. When someone tells you a piece of technology will change everything, it matters whether they’ve ever had to pay for it out of their own revenue and live with the result. We have.
Solanova is the two of us. The people you talk to are the people who build it.
Who does what
-
Daniel Pitta
Co-founder, software
Builds the assistants, our own products, and the apps we make for other people.
-
Sarah Pitta
Co-founder, marketing and community
Runs our content, the podcast, and the customer side of everything we build.
The podcast
Built Side by Side is our video podcast about running a business as a couple — the honest version, including the parts that didn’t work. It has its own home at builtsidebyside.com.